DUTCH FASHION HERE & NOW’s catwalk show at Shanghai Fashion Week wows the crowd!
The first part of DUTCH FASHION HERE & NOW, a catwalk program, brought Shanghai Fashion Week an exciting mix of conceptual and wearable fashion. In the packed show venue at Fuxing Park the Dutch labels, And Beyond, Avelon, Daryl van Wouw, MATTIJS and three graduates of the Dutch fashion academies, wowed a crowd of over 600 visitors with their collections.
The show kicked off with the collections of the three graduates: Marije de Haan of KABK, Floor Kolen of AMFI and Musa Shah of Willem de Kooning. Together they gave a fair presentation of the high level of creativity and craftsmanship of the Dutch fashion academies.
Next, four of the most cutting edge Dutch designers presented their collections. MATTIJS opened DUTCH FASHION AVANTGARDE HERE & NOW with an overview of his best designs of the past three years. The combination of his neo-classical couture worn by Chinese models turned out to be breathtaking.
The streetwise chic of Daryl Van Wouw, who has been living and working for the last three years in Shanghai, followed and turned up the fashion heat. Avelon, the label owned and designed by Erik Frenken, former designer of Viktor & Rolf, presented a collection which best can be described as ‘sophisticatedly raw'. The show was closed by And Beyond’. With headpieces referring to Chinese imperial culture, an electrifying soundtrack and a collection which matched distorted iconic prints (think 'burned' tiger prints) with equally bold silhouettes a dark and theatrical fantasy world was invoked.
Among the over 600 invitees were Ian Lin – special correspondent for ELLE and Vogue China – Yezi of ELLE China and China’s famous blogger Sammy.
DUTCH FASHION HERE & NOW continues with workshops on production in China arranged by trade association MODINT. Through a round table session with China based sourcing specialists, participating labels are offered the opportunity to take their business model to a next level. Fashion tradefair MODEFABRIEK facilitates DUTCH FASHION SHOWROOM HERE & NOW, where participating designers showcase and sell their collections to buyers and press.
文 / Karlijn